Art & Soul of Georgia’s Mountains
Cleveland, Ga. – The creativity and entrepreneurship of White County businesses is evident as they pool their resources as they kicked off a multimedia campaign beginning with the popular Antiques Roadshow April 16 on Georgia Public Broadcasting.
Filmed in Atlanta in August 2011, the Roadshows’ staff, appraisers and volunteers herded 6,000 people and their “prized possessions” numbering almost 12,000 for evaluation of being either trinkets or treasures. A special Antiques Roadshow Atlanta: Behind the Scenes follows at 9 p.m., which gives viewers an idea of what it takes for participants to get from being in the back of the appraisal line to being on-camera to share their story.
White County, rich with legendary artists and entrepreneurs, like Xavier Roberts and Folk Pottery Family Dynasties, is fertile ground which is a magnet attracting visionaries blazing new paths from gourd crafts to wineries. The combined energy of these people and local businesses are committed to making an investment for the future of White County. They are looking for ways to invite more partners to join the effort to “Bring More Business To Our Businesses.”
The major investment for this initial $20,000 campaign came from the Alpine Helen White County Convention and Visitors Bureau, the White County Chamber of Commerce and BabyLand General Hospital. The partnership includes investment from the Folk Pottery Museum, Nacoochee Village Merchants Association, The Gourd Place, Old Sautee Store, Innsbruck Golf Course & Igla Resort Villas, Sautee Nacoochee Community Association, Yonah Mountain Vineyards, Sautee Nacoochee Vineyards, Frogtown Cellars and Habersham Vineyards & Winery, Cool River Tubing and the White County Historical Society. Previews of Georgia’s Art & Soul: (1) http://youtu.be/gQJmqEssRII (2) http://youtu.be/n2IlaUCvJfk (3) http://youtu.be/NY2b5abmTFQ (4) http://youtu.be/a-vpZ7V0Gh4
The Antiques Roadshow is the perfect place to kick off the campaign which promotes the Art and Soul of Georgia’s Mountains. Appealing to viewers in Atlanta who would enjoy the history and art of our area are within the range of just a tank of gas. The television schedule branches out with Georgia Traveler, Georgia Outdoor, and This Day in Georgia History. The multimedia campaign includes spot sponsorships on NPR National Public Radio as well as the GPB website www.gpb.org.
The partnership is working on a printed piece and have plans to work together to attract Group Tours.
“What makes this partnership exciting is that everyone involved is willing to share their “heart and soul,” invest their time and effort to help each other grow,” said Margaret McLean, Director of Corporate Communications with BabyLand General Hospital.
Unlike major cities, which have many large hotels, restaurant chains, businesses and corporations to support their marketing efforts, this small group, pulled together in the last two months, understood the urgency of the upcoming summer season, the window of opportunity, and the need to cross promote and work together in this tough economy.